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Sterling Minerals Beauty News

Why Do You Use Cosmetic Fillers When Other Companies Do Not?

Answer: All of our ingredients we use in our mineral cosmetics are 100% pure and healthy, yet provide additional soothing benefits to the skin. We don’t believe in a one size fits all mentality when it comes to our mineral makeup. Other basic formulas offered, though considered safe for most, will not allow women with different skin types or with problematic skin to enjoy or even come to understand the many skin healthy benefits of wearing mineral cosmetics.

The word “filler” is sales hype and this term is used by so called cosmetic experts, those that repackage and competitors to attack products they either don’t approve of, are in direct competition with, or simply don’t have a working knowledge of the true definition. The phrase “filler ingredient” seems to imply that a cosmetic company includes certain ingredients within a formulation that are not necessary or don’t create a purpose for making a product perform better.

FULL ARTICLE: Why Do You Use Cosmetic Fillers When Other Companies Do Not?

Posted by Katie at September 27, 2010 11:52 am | No Comments »