Do You Offer Private Label Mineral Makeup?

I finally decided this is a question that I should elaborate on since I am receiving multiple requests asking to provide my mineral makeup for private label to Spas, Salons and Start-ups.

I realize that there is a huge demand for this since many in the mineral makeup world wish to go into business for themselves, and the mass producers provide a service in a profession they enjoy and are an asset to the industry.  Plus it can create a nice alternate stream of additional income.  However, when I created Sterling Minerals Premium Cosmetics, I did it with the intention of providing something truly unique to the makeup world of minerals.

I personally had been on the consumer side of using many different mineral makeup brands, but they all seemed the same and very rarely strayed from the basic formulas scattered all over the internet.  I never could understand how some minerals had a different name, yet felt and performed the same.  Or those that had the same ingredients as the next according to the ingredient lists, yet did weird things to my face.  This clued me in to there being more in that brands version than they were letting on.

After an arduous 2 years of research and development in creating a uniquely different quality to my brand, I knew that my minerals were something special.  They really left skin feeling fantastic without heaviness or caking, and provided incredible staying power and created smoother skin texture, surpassing all others.  Plus I disclose every ingredient used in my formulas in order to achieve the look and feel of these amazing powders.  And the additional benefit of the 3 formulas for different skin types has been a huge success to this line since many other makeup brands don’t offer this in loose minerals.

So to answer the question with some questions of my own:

1. Knowing the benefits my mineral makeup offers, why would I want to dilute this formula across the marketplace under the guise of another name?
2. Don’t we already have enough mass marketers and formulas of the same ingredients available?
3. As a customer, don’t you get tired of sampling same old, same old, thinking the next will be better when you only learn that it is the same as the next?
4. Also, do you ever ask yourself why one costs more or less than the other when the ingredients are identical?
5. What sets theirs apart from others besides price?

This is really the crux of the matter and why I choose to keep my formulas close to my brand, never compromising the skin beautifying benefits they provide to my customers.  When you buy Sterling Minerals products, you can rest assured they are my pure and gentle minerals exclusively, without a doubt.

I am very grateful and flattered by all the requests since many recognize the unique differences mine offer from other brands, but private label is not something I will be offering now, or in the future.   Wholesaling and retailing my products are the only options I offer to maintain the integrity of the Sterling Minerals Brand and I look forward to any inquiries in this regard.